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Their mission? To leverage this vast repository of information and drive growth. What followed was a remarkable transformation: The company restructured to shift its strategic focus toward customer experience. The move enhanced AI-driven capabilities across the board, from optimizing service call schedules to enhancing cross-selling recommendations. The result? Brinks Home went from running a handful of A/B tests per day to running 50,000 tests per day.



This rapid testing eliminated the waiting game by enabling a level of personalization in every customer interaction that was previously unthinkable. They also doubled their direct-to-consumer package- india business fax list - sizes from $489 to a staggering $968, while still growing total revenue 9.5% in the first half of 2021 over the previous year.



These results not only demonstrate Brinks Home’s strategic ingenuity, but clearly demonstrate that AI-enhanced CX has the power to revolutionize the most competitive markets. Understand the benefits of artificial intelligence As Anthony Tockar, data scientist and co-founder of The Minerva Collective, puts it , the current customer experience is “all over the place, with wildly varying results.