And if you’re not seeing any conversions at all, use our guide on how to set up Google Ads conversion tracking to make sure you’ve completed all the steps correctly.
4. Lack of positioning
When you set up a . For local businesses, it’s usually enough to just target the area they’re in, while national businesses might choose to focus on larger cities. However, one difference that can subtly affect your conversion rate is the presence/interests setting.
You have three options:
Presence or interest: People are a finland whatsapp resource t the location, are often at the location, or show interest in the location.
Existence: A person who is or is often in that location.
Interests: People searching for this location.
Google selects the top option by default, but for some businesses, this isn't ideal. After all, a person might be searching for a certain area because they're planning a vacation there, not because they're interested in medical services in the area. So make sure you choose the right setting for your business.