How to understand that advertising in a messenger works?
Today, instant messaging programs have already begun bulk sms singapore to surpass social networks in popularity and become one of the most popular communication channels in the world. They are used for communication, solving work issues, shopping and much more. From a marketing perspective, not interacting with such a huge audience is a big mistake. But how can a business owner understand that sending messages to WhatsApp , Telegram, Viber, etc. helps promote the company's products, and does not just waste budget funds?
There are several methods for assessing the quality of this type of advertising:
Conversion tracking. Monitoring the percentage of people who clicked on the link in the sent message, made a purchase or other target action on the site, and those who ignored it.
Data analysis.