How startups can build an email list from scratch

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Human versus machine translators translation is one of the most crucial aspects of email localization. Carry out market research properly so that you have a clear idea about your target audience and their language preferences. For instance, you must create emails in english and french if you’re sending emails to subscribers in canada. You can translate your emails by using either an online translation tool or by hiring a professional translator. Let’s see the pros and cons of each.

Online translation tools can be fast, and gambling data russia user list convenient. Also, they’re often free. But, unless they are more advanced tools like cat tools, which can include translation memory (tm), there are bound to be mistakes in grammar, structure, and context. There’s no quality control as you can’t report these errors. If you’re using a less popular language pair like thai to basque, there’s a higher likelihood that it would not be as accurate as english to german translation.

Professional translators, on the other hand, take a longer turnaround time, and using their services can be expensive if you write a lot of copy. But, they understand the grammar, culture, rules of the language and the habits of the people who speak that language. Native translators can transcreate the email by making sure that the purpose, idioms, context, and tone are preserved in the translation, but with a creative twist. With native translators, you can be assured that the societal norms, consumer behavior, and cultural aspects are taken care of, preventing misunderstandings.