In the advertising and marketing planning of the food industry, it is recommended that the design can be carried out in four directions, namely the four stages of attracting new customers, repurchasing old customers, purchasing bursts and maintaining customers. Each has different strategic goals. This article We will first explain the first two stages: attracting new customers and repurchasing old customers. In the next article , we will bring to the last two stages: purchase explosion and customer retention. Next, let’s take a look at how to plan an advertising strategy!
You must first define who you want to find, and what kind of potential customers you want to know you. The food category is actually wider than other industries, so the goal here is to first find out who you want to see. For example: executives who are over 35 years old. For gift-giving customers, you can first list the main customer groups and then think about where the customers will appear and decide the exposure channel.
Food has a wider audience, so the focus will be on the content you want belize phone number data to communicate. For example, if you want to let people who don’t know you know it, at what stage should you recognize it? It means knowing that the brand exists, knowing where to sell it, and knowing who will like to eat it. For example: sweets are a must-eat, chocolate lovers love it, etc. You can use LINE ads for exposure before the big dates. LINE ads are exposed on many current advertising platforms. It also performs very well in ads, so you can use reach ads or video views ads during the exposure period .
Advertising content strategy to attract new customers
One month before the event, collect users who are interested in your product through reach and video viewing ads. It is recommended that the advertising content can use the following methods, for example: Do you want to try it? Join LINE or send us a private message to collect interested customers through advertisements. The goal at this time is to have enough people watch the advertisements to generate impressions. You can target CPM (advertising cost per thousand impressions) and CTR. (Number of clicks/number of impressions) data is optimized. The lower the CPM, the better, and the higher the CTR, the better.