Therefore, the platform will be discontinued on January 14, 2025, as part of an internal restructuring of the company.
Since its launch in 2017, Meta Spark has established itself as an essential tool for content creators. It has also served brands looking to engage their audiences through immersive experiences.
With more than 600,000 creators from 190 countries, the platform has singapore company email list enabled the creation of filters used by billions of users on Meta's social networks.
Meta Spark: Instagram's filter platform to shut down in 2025
The news of the shutdown has sparked backlash, especially among creators who relied on Meta Spark for their professional activities. Many expressed frustration with the short notice for the shutdown, noting that the change will affect not only their work, but also the digital presence of countless brands.
The decision was made after an assessment by Meta. The aim was to redirect resources to areas more aligned with the company's future needs, such as artificial intelligence and new AR technologies, according to the company. However, the details about these new focuses are unclear.
Spark’s discontinuation also means that third-party AR effects will no longer be available after the end date. This poses a significant challenge for creators and businesses that use these filters as part of their digital marketing strategies.
For creators looking for alternatives, Snapchat Lens Studio and Unity are some viable options for developing AR effects. The future of augmented reality tools in the Meta ecosystem, however, remains uncertain.