The UPN website is essentially a bulletin board in Yekaterinburg and the Sverdlovsk region, a regional aggregator.
(UPN) is one of our favorite clients. We have been together since 2015. But today you will not learn the whole story of our friendship. We will tell you about it next time.
Today we are talking about moving a website. This is often painful and scary. At the same time, SEO settings are “broken” and traffic drops.
Meme about when SEO was remembered too late
Read also:
The site moved to Bitrix "crookedly", and traffic collapsed - who should be blamed?
The main task when moving is to inform search engines that the page is now available at a different address. To do this, we compare all current page addresses and new ones that contain the same information. We create a redirect map.
In this way, we not only inform search engines about the new address, but we transfer the weight of the pages to the new addresses, redirect users and save: weight, positions and traffic
Head of Search Engine Promotion Department, Promo Expert
So, in September 2021, the customer decided to move to a new platform with a change in page URLs. We needed to support the move so as not to lose positions and traffic.
A custom CMS made life difficult for us bc data singapore phone number the customer
The customer's programmers developed the site themselves, from scratch. They did not use any templates or platforms. Therefore, there were many questions about the logic of the site and modules. For example, how to form:
site structure;
sub-filter pages;
CHPU (human-readable URL);
catalog of objects.
We have described all these issues in great detail.
It was important for us to work out clustering and form the site structure on its basis. The old site had a simple structure. For example, apartments were divided into one-, two- and three-room. This was not enough on the new site. It was important to provide filtering by districts, types of houses, completion of construction, etc.
Real Estate Filtering Options
Why move at all if it hurts so much?
1. By 2021, the customer's website is out of date:
"tired" design;
View of the listing and property card before and after the move
limited functionality;
the inability to make changes to improve usability and behavioral factors.
2. There were strong competitors on the market - real estate ad aggregators:
Yandex Real Estate;