This encourages shoppers to move from research to purchase

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For example, use Twitter if your target audience is young men. Half of purchases occur within a week of social media activity In fact, this confirms the important role of social networks in the process of collecting information necessary for a purchase. Users see your posts on Facebook and other networks, look for reviews and opinions of other buyers, follow links to a corporate resource, and use search.


After that, they make a final decision. Marketing tip: Use calls to south africa consumer email list action when creating social media content. So, Vision Critical’s research confirms that social media influences sales. Consumer likes and reposts often indicate intent to purchase a product. Customers also often search for specific information about products, such as reviews and consumer opinions, through social media.


Marketers need to take advantage of this by publishing useful and engaging content on social media, stimulating activity in thematic communities and publics, and encouraging shares and likes.How to Beat More Than Half of the Fortune 500 Corporate Monsters with Social Media The Fortune Global 500 list includes the world's 500 largest corporations by revenue.