What is collaboration?

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Collaboration is the unification of efforts and resources of several parties (people, brands) to work together on a project and achieve a common goal, as a result of which each participant benefits.
The concept of "collaboration" comes from the Latin language: the word "collaborare" in translation means "to work with (someone)", or, in simple words, - cooperation. This type of interaction is popular in many areas: art, science, marketing, etc. In the article, we will consider examples of successful collaborations and tell you how and why they are created. Let's get started!

Examples of collaborations
The capabilities of one person or brand always have limits, be it the economic side austria whatsapp number database of the issue, creative potential or time allocated for solving the problem. Cooperation of different people and organizations allows them to find new ideas and directions for development, missing specialists and additional sources of resources, to create an original product that can interest a new audience.

Working in collaboration does not mean losing individual style or values: as a rule, participants in a collaboration are looking for partners who share their worldview. An unsuccessful choice of partner can negatively affect the image of all parties.

Brand Collaborations
Well-known brands already have regular and loyal customers who not only value the quality of their products and services, but also support the mission chosen by the company. However, in order to attract the attention of a new audience, strengthen their reputation and increase sales growth, companies have to constantly create new information occasions, release limited collections, follow trends and improve the quality of service. All this requires large financial costs and time. Collaboration allows brands to increase their value through partners and in a shorter period of time than with an independent advertising campaign:

attract the attention of the allied audience (get fans of the partner brand who are interested in all the events in which it participates);
enter a new market and try a new style (for example, in collaboration with Dolce&Gabbana designers and Smeg household appliances, a limited collection of appliances with a design from the fashion house was developed);
increase sales (brand awareness and the number of markets where the product is present increase);
reduce marketing costs (a joint campaign is launched in which costs are shared between partners).
An example of brand collaboration.
In collaboration, brands release a joint product and launch a joint advertising campaign. Combining two brands that are loved by a wide audience allows them to increase their competitiveness in several markets at once. An example is an Apple watch with a Nike training program.