If your website has multiple selections

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It is the only way to achieve effective segmentation. How else would you know their consumption habits and most common behaviors? Taking into account the conclusions you have obtained from the behavior of your contacts, place your form in the best position. Also, don't forget that you can use heat maps to find out where Internet users move most and get a more concrete idea of ​​what really works and what doesn't. There are also several tools such as Click Tale , Woorank , Hotjar or CrazyEgg that will help you understand user behavior on your landing page.


6.- Personalize the value proposition Personalize clinics email list the value proposition Another great personalization technique to get more subscribers to your newsletters is to make the key points of your communications accessible to everyone. That is, if your users have read an article you recently shared about climate change, ask if they would be interested in receiving more updates on that particular topic or other newsworthy topics. This way you can get to know each user's tastes and segment your audiences. But it will also help those who don't know you to know that you can offer all kinds of information adapted to the interests of each user.


7.- Allows all kinds of options and allows your users to define the sending frequency We've talked about the importance of finding a balance between consistency and being intrusive. your newsletter may be too comprehensive and you may have too much to offer. As we told you in the previous point, let them choose the topics that are most interesting for them. And also, let them determine the frequency of email sending. The more personalized it is, the longer they will stay with you. And if you show all these advantages and customization possibilities, you will have a better chance of attracting more users.