Average order value
Abandoned Carts
Ecommerce Speed
Customer value over time
ROAS, ADV profitability.
As you can understand, the KPIs of an ecommerce do not only concern the economic aspect but also the technical one. For example, the loading speed of the web page. In reality we are always talking about monetization : every second of delay in the upload are missed conversions.
Collect data across all platforms
Once the key performance indicators have been thailand phone number list identified, we move on to the operational phase. We need to collect the data. The advice in these cases is to be analytical and structured: it is true that having a lot of information available is useful but you must not overdo it . The effort needed to skim is impressive when we think about big data: to do it, it must be worth it, it is useless to collect randomly.
It is superfluous to have so much data available when you do not know what to look at and why to do it. The work of ecommerce analytics must focus on the generous collection of data and the filtering power of the various tools. But also and above all on the ability of a web performer who deals with data analysis
Work on a useful presentation
Do you know Looker Studio ? It is the evolution of Data Studio and you can find it at lookerstudio.google.com . Its goal is simple: to present data in the best possible way. An effective ecommerce analytics culture must also be aimed at virtuous presentation.
tips for doing ecommerce analytics
A screenshot of Looker Studio.
Data must be collected and analyzed to best define the reference KPIs. To achieve this result you can use the Looker Studio functions that allow you to create dynamic reports to share with customers and collaborators. Just like I do with customized dashboards that allow you to have every detail of your project under control.