The difference between SEO and SMM

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What is SEO
SEO (Search Engine Optimization) is the promotion of a website in search engines. Let's look at this concept using a simple example. Imagine that you are the owner of an informational website about pets, where you publish different thematic articles every day. You post new material on your website about how to choose the right dog food. And you want people to see your article in the first place when they enter the phrase "how to choose dog food" in search engines. The goal of SEO promotion is to transform your desire into reality.

We explain what SEO is.
SEO is a set of measures to improve a website, as a result of which the project is promoted in search engines (Yandex, Google). SEO optimization includes:

Website audit and work plan development. At this stage, the specialist checks the website for errors and develops a strategy for improving the project. Analysis of competitors' websites.
Analysis of competitors' websites.
Technical optimization. For example, optimization for mobile devices, improving loading speed, eliminating duplicate pages.
Working with content. Writing and editing texts, working with images and video files.
Collection of the semantic core. The semantic core is all the queries by which users can find your site.
Creating new pages and working with the site structure.
External optimization. Working with links from third-party resources, with reviews about the company.
Interaction with programmers, content managers and other specialists.
Other work aimed at improving the quality of sites.
What is SMM
SMM (Social Media Marketing) is marketing in social networks, for example, in VK, Twitter, Telegram and other platforms. This is a set of actions aimed at promoting a company in social networks and increasing india whatsapp number database profits. SMM includes maintaining a company blog, community, interaction in comments, on forums, launching targeted advertising.

What is SMM in simple words.
SMM includes different types of work, for example:

Niche analysis and development of a promotion strategy.
Working with the social network interface.
Drawing up a content plan.
Writing and publishing content.
Interaction with designers and copywriters.
Engaging subscribers.
Replies to comments.
Launching advertising campaigns on social networks.
Advertising effectiveness analytics.
Other jobs related to social media marketing.
What is the difference between SEO and SMM
The difference between SEO and SMM is that SEO is website promotion in search engines (Yandex, Google, etc.), and SMM is company promotion in social networks (for example, VK, Telegram). We recommend using both tools to achieve results.

Any questions left? Ask them in the comments, our company specialists will answer as soon as possible.

Author: Eurobyte