Example of search results for a commercial query

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Signs of commercial search queries:

Search results include categories and product cards, main pages
Search results are geo-dependent
In the annotations of the found sites, the user's region is highlighted in bold. Even if the toponym was not in the request!
The annotations contain addresses and phone numbers.
In the annotations - prices, words "delivery", "installments", "discounts". Even if they were not in the request
Examples of the ranking formula for commercial queries are below.




Example of search results for a commercial query
Please note. In the examples for the information queries "installing a stove in a bathhouse" and "building a chicken coop", the marker words "inexpensive" and "price" were addedWhat are "Media Queries"
Media queries are queries that contain a media content marker word: photo, photos, video, vidos, "watch", pdf, xls, "download". The user's intent here is obvious: "I want to find a landing page where the main content is not text, but an image or file."

Most media queries are geo-independent . Media job seekers phone number data are used to promote "picture" products: "nail extensions photo", "examples of bedroom designs", "how to arrange trees on a plot photo", "photos of looks for autumn-winter". As well as sites with TV series ("watch silent movies"), DIY tips ("how to prune cherry trees in winter", "how to roll up a boat video"), and essays ("download an essay on SEO").

- Evgeny Letov
Surprisingly, Yandex has a detailed description of the ranking formula for media queries using the example of ranking images.


Excerpt from Yandex Help, webmaster tips on image ranking
If you overlay the formula description on the landing page elements, you get the following diagram:


, and the search results in Yandex instantly became different - commercial. Product cards, categories appeared in the search, and the user's geolocation began to be taken into account. Such marker words are suitable for the SEO promotion strategy of an online store.

- Evgeny Letov
Marker words for commercial queries