Space of use. Compendium of images. Creative message. Call to action. Brand name. Direct message. Humor appropriate to the message. The best examples of creative banners will emerge from the combination of these elements. Works that, for the most part, respect the following characteristics that the best examples of creative banners have : 1.- the basic elements that will influence the user's decision makes it easier to optimize the available space. A 300x250px square banner is not the same as a 728x90px megabanner. Therefore, the arrangement of texts, images and calls to action will logically vary. As will be seen later, the best examples of creative banners take advantage of these limitations and formats to increase the increase in clicks on the banners . 2.- Simple design The banner should be creative but its objective is clear: to get clicks or impressions.
Therefore, forget about complicated animations sports gambling email list or overly-done designs. The simpler the design, the better . In these spaces, it is important to communicate the essentials quickly. Only in this way will you get users to notice and click on the call to action. 3.- They include an effective call to action The call to action (CTA) is the basic element in every banner . It is common to still find basic calls to action such as “ click here ”. However, if you really want users to click, you should work on the copy to make it attractive and persuasive. A single word can make the traffic to your website increase by high percentages. 4.- Adapted to each medium Does it make sense to create the same banner for one format or another? And for it to be placed on the header of a general digital press medium or on an inside page of a digital variety magazine? Each banner must adapt to the environment in which it is placed.
Organization and proper use of spaces Knowing
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