What social media does Gen Z use the most?

[fomayof928@mowline]

What age range is the most active demographic on social media?
Millennials are the most active demographic on social media, with 68.8% of them estimated using social in 2024. In terms of daily time spent on social media, Gen Z tops the list with 35% using it more than two hours a day.

McKinsey chart showing the generation-wise distribution latvia b2b email leads of time spent on social media daily
Source: McKinsey

YouTube is the most used social media among Gen Z.

Facebook demographics and usage
Number of monthly active users: 3.065 billion
Largest age group: 25-34 (29.9%)
Gender distribution: 43.7% female, 56.3% male (no data on other genders)
Time spent per day: 30.9 minutes
Takeaways from Facebook demographics for 2024
Facebook remains the most popular social media platform among consumers and marketers. For the first time, it hit the 3 billion monthly active users, making it the first social media platform to do so.
Time spent on Facebook sees a slight increase from the previous year’s 30 minutes per day. However, a 9-second increase isn’t enough to suggest that people are spending significantly more time on Facebook daily.
Similar to the previous years, younger users continue to flock to TikTok and Snapchat. The platform’s usage among 13-17-year-olds stands at a sordid 4.8%, suggesting that it’s not the best place to target a younger audience.
Statista chart showing the demographics breakdown of Facebook users by age and gender.
Source: Statista