Images of money in advertising are banned

[[email protected]]

Credit institutions, banks, pawnshops and other financial institutions often select creatives with images of coins and banknotes. The updated moderation rules recommend refraining from using them in the future.

Therefore, if you previously had an ad with stacks of banknotes, it is better to replace the creative with a more neutral one and focus on a favorable percentage, terms and other benefits for the client.

Fine:

Updating moderation rules in myTarget: how to pass verification oman mobile phone numbers database the first time

Here is an example of successful creative - the emphasis is on the favorable lending rate and cash issuance. At the same time, there are no flashy colors or appeals in the creative.

Badly:

Updating moderation rules in myTarget: how to pass verification the first time

Ads with such creative will not pass the test. Therefore, advertisers who use images of money to enhance the effect in advertising should update their ads and choose more neutral images.

READ ALSO:
Commercial Community VKontakte: How to Attract Subscribers with Low Costs

Focus on quality
From the end of September 2022, when checking ads in myTarget, moderators will spend more time on the quality of images and text on them.

Requirements for creatives:

homogeneous and integral images;
creativity cannot consist of gluing together different pictures;
All objects and text on the creative are easy to read.
Blurry images are hard to read and will reduce engagement from your target audience.

Fine: