That’s why Jason’s ultimate goal is to quantify volatility using Kalicube’s Knowledge Graph Sensor (created in 2015). As Jason says, "Google's search results page was also very unstable in those days - a first for it ever." Check out the dates below. Google’s Knowledge Graph is undergoing major changes, and all the insights he shared in the SEJ article clearly highlight that Google is methodically evolving its Knowledge Graph.
The focus is on diversification of reference points, with a particular emphasis on reducing reliance on Wikidata. Why would anyone want to do this? Wikidata is the first association that comes to mind when austria business fax list thinking about structured data, at least for me. The decision to phase out Wikidata references shows that Google is confident in the current state of its Knowledge Graph.
I confidently speculate that Google’s goal is to rely more on its proprietary technology and rely less and build a protective barrier around its data. Another driving force behind this move is the growing importance of structured formats. Google encourages businesses to integrate more structured, findable information through their Google Business profiles, Merchant Center, or Schema markup.