2. Use multi-channel content marketing
As we mentioned above, with the exception of Baidu, these platforms only share content from within their own ecosystem. Luckily, adjusting content for use on multiple platforms is relatively inexpensive.
If you have an article for your blog, it can easily be converted whatsapp australia number for use on WeChat, Baijiahao (owned by Baidu), Zhihu, and other platforms.
It’s even easier if you have short video content for Douyin as it can be shared on Little Red Book, Bilibili, and WeChat Channels in the exact same format.
Converting content for other platforms is approximately 85% cheaper than creating original content.
3. Use a content + advertising strategy for Little Red Book and Douyin
What’s worked well for us on Little Red Book is creating a great content marketing campaign and amplifying it with advertising.
This can drive fresh users to our content, some of whom might interact and follow, and others may be ready to move further into the conversion funnel already.
What kind of content works well in China will often match what type of content works well for your business outside of China.
We can localize all types of content:
Articles
Short videos
Long videos
Websites
Other things
However, as a starting point, we require great source content to work with.
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