One way to achieve this is by doubling down on personalization

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Not only can it help you optimize your results through concrete tools like autoresponders and contact list management, but email marketing providers also give you access to valuable insights when it comes to your audience’s behavior. Here are a few relevant findings from our most recent email marketing benchmarks report: there has been an overall drop in email engagement rates. While the average open rates have only slightly decreased (from to %) the drop in the average click-through rates is more noticeable (from to %).

You need to make sure your messaging female number data hits the right tone, doesn’t seem opportunistic and offers tons of value. and marketing automation. When it comes to autoresponder cycles, it’s not about length. It’s about value. Shorter email drip campaigns tend to produce better results. In fact, the single-message autoresponder cycle (often used as a welcome or thank you email with a link to download something) has an astonishing open rate and a click-through rate.

Sending time-sensitive offers? Almost of all email campaigns are opened in the very first hour after sending, and with each hour that passes, your chances of getting more opens decrease. So, if you’re planning a flash sale, consider a re-targeting campaign via email to follow up with the people who don’t respond within six hours. Not sure if getresponse is the best email marketing platform for you? Check out our ultimate comparison among the most recognizable email newsletter software on the market! Content marketing system (cms) wordpress cms dashboard image credit: wordpress a good cms facilitates and optimizes the content creation process.