What is social SEO?

[fomayof928@mowline]

Reach and impressions
Tracking reach and impressions in influencer marketing is one of the simplest ways to measure brand awareness. Reach refers to the number of people who saw your content. Impressions are the number of times your content was shown or viewed, regardless of whether someone interacted with it.

One person can see a post multiple times, so the malta b2b leads impressions will always equal or exceed reach. Not all social channels tell you both reach and impressions. But using a platform like Sprout Influencer Marketing where you can get in-depth reports like below, or requesting a performance report from the influencer, will enable you to gather one or both of these metrics.

Audience engagement
The Q3 Pulse Survey showed 68% of marketers track social media engagement metrics (likes, shares and comments) and 19% look to user-generated content related to their brand or products to measure the effectiveness of influencer marketing campaigns. Monitoring audience engagement shows how well an influencer is resonating with their audience and offers a qualitative assessment of the impact and efficacy of their content in driving brand interactions.

Flannels, for example, partnered with influencers to promote its festive party wear collection on TikTok. The #PartyNeverStops campaign generated £3.68M in sales, an 18x return on ad spend, 91M video views and reached 11.9M unique users in the UK. TikTok shows #PartyNeverStops has 102.9M views.

Is there a link between search engine optimization (SEO) and social media? Depends on who you ask. Regardless, businesses today are eager to stand out in the search engine results pages (SERPs) and social space alike. And just like you can’t ignore social media these days, the same rings true for SEO.

That’s because both channels are absolutely critical when it comes to product discovery, research and helping people make purchase decisions. Rather than treating these marketing channels as a matter of either-or, it makes sense to find common threads between them. SEO can be an important pillar within your social media marketing strategy.