Word salad has a negative impact on both search engines and users, so here are some reasons why you should avoid using it as an SEO strategy.
It violates quality guidelines
Word salad violates Google's Search Quality Rater Guidelines.
These guidelines are a guide to improving the quality of websites, and the quality guidelines include the following:
Creating useful and easy-to-understand content for your users
Don't use deceptive techniques to trick search engine algorithms
In addition, the "Google Web Search Spam Policy" states peru mobile phone numbers database below that "keyword overuse" and "spammy auto-generated content" constitute spam.
Keyword spamming is the stuffing of web pages with keywords and numbers in order to manipulate their rankings in Google search results.
(Source: Google Web Search Spam Policy )
Examples of auto-generated spam content include:
(Omitted)
・Text that contains search keywords but does not make sense as a sentence
(Source: Google Web Search Spam Policy )
If you violate the guidelines or policies, you may be penalized by Google. A Google penalty is a measure taken by the search engine to remove low-quality websites from its search results or to lower their ranking.
If you receive a penalty, the number of visitors to your website will decrease, so you should never use word salad, which violates the guidelines and policies.
Search engines can detect word salad
Word salad was originally created to help search engines rank websites higher, but today's search engines have evolved to be able to detect it .
Search engines rank results based on factors such as the quality of the text and how well it fulfills user needs, so word salad is of no value to them or to users.
It is safe to assume that word salad can be detected not only by Google but also by other search engines. There is no guarantee that it will be effective against Bing.
Word salad was used as an SEO strategy to rank highly, but if it was ineffective, there would be no point in doing it.
Backlinks from low-quality content will lower your SEO ranking
Word salad can be harmful not only to your own website, but to other websites as well, because backlinks from low-quality content hurt your SEO ranking.
Backlinks (external links) are closely related to SEO and are one of the factors that search engines use to determine the reliability and popularity of a website. Generally, the more backlinks a website has, the higher its ranking in search engines.
However, it's not just the quantity of links that 's important, but also the quality. The quality of a link depends on whether the website that links to you provides high-quality content.
Links from high-quality content will boost your SEO ranking, while links from low-quality content will hurt your SEO ranking.
Word salad is a prime example of low-quality content . Inbound links from pages created with word salad are likely to be deemed unnatural and low-quality links by search engines. Therefore, if you receive an inbound link from a page created with word salad, your website's SEO ranking may decrease.
Why you should never use word salad
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