How to interpret the results?

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Differences Between Universal Analytics and GA4
Google Analytics 4 introduces significant changes to bounce rate measurement :

• UA measures single views without interaction
• GA4 considers bounces as sessions shorter than 10 seconds without conversion
• In GA4, bounce rate is the inverse of engagement rate


The correct interpretation of bounce rate chinese overseas australia database depends on the type of page:

Page Type Optimal bounce rate Alarming bounce rate
E-commerce 20-45% over 65%
Blog/Content 65-90% over 90%
Company website 40-60% over 75%
Landing page 60-80% over 90%
Information portal 50-70% over 85%
Service page 30-55% over 70%
Forum 40-65% over 80%
B2B Store 25-40% over 55%
Additional tools
In addition to Google Analytics, it is worth using[6]:

• User behavior heatmaps
• User session recordings
• UX research tools
• User surveys and research

Regularly monitoring your bounce rate allows you to quickly spot problems with your site and take corrective action. Remember that the metric itself is just one element of a comprehensive analysis of user behavior on your site.

How to reduce your website bounce rate?
A high bounce rate can negatively impact your SEO and conversions. Here are some proven methods to reduce your bounce rate .