Sending notifications to user segments. This feature is particularly useful as emails are not the main channel of communication in China. You can place the followers of your account in certain user segments. Afterwards, you can send them notifications of upcoming deadlines, or each time your admission team sends an email update.
Some of these features are available by default in WeChat’s CMS. For additional features, a useful third-party tool to consider is Fanke (凡科).
Build and Nurture an Online Community
Creating groups on WeChat serves multiple purposes:
Drive leads to the group and nurture them by sharing content at the right time. You can also send notifications and reminders of upcoming events and deadlines. It will make the application process easier.
Connect your potential and existing students, allowing qatar whatsapp number them to exchange information.
Take some burden off your admissions team as they can talk to multiple students simultaneously.
Organize live-streaming for small groups to show them around the campus and conduct a Q&A session.
Create ‘customer segments’. You can create multiple groups and encourage students to join based on their interests or the status of their admission’s application. You can also create separate groups for students and parents as they may have completely different questions.
Remember: set a moderator for each group and keep the conversation going at all times, especially in the groups with potential students. You can always drop-in, say hello, and suggest a topic for discussion.
University WeChat groups
Optimize Your Content for WeChat Search
WeChat offers a powerful built-in search engine (powered by Sogou). It allows users to find content posted on the platform and other pages available on the Internet.
It is a great feature for students researching universities, and for your team if they want to dig deeper into the market. First, it allows you to do basic competitor research: learn what content your competition posts and what users say about them online.
What’s even more important, it gives you a good overview of the results users get for particular searches. Use those insights to improve your content, article titles and keywords.
WeChat search results