Advertising effectiveness: the role of end-to-end analytics

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In order to conditionally “exit the operating system”, you need to digitize everything, describe all the processes, understand who controls what stage and when, and who reports to. And then you can talk about “exiting the operating system”, and even then this is not quite the right term
It is necessary to take into account the tendency to whitewash business on marketplaces . It is no longer relevant to illegally import goods from China and somehow sell them. It simply will not work.
It is worth forgetting the ambitions of a craftsman , not an entrepreneur. It often happens that an entrepreneur who enters the platform actually has the ambitions of a craftsman, and marketplaces are a niche saturated with offers, in which there is nothing to do with such ambitions. You can run a group in VK, gather your audience, work for it and with the volumes that you manage to collect. It is entrepreneurs who think broadly and are ready to implement innovations that should enter marketplaces.
What to Prepare for in 2025
There are 4 global trends that will give you an idea of ​​what is happening in ecom:

Whitewashing sales . The state needs money, and increasing germany whatsapp number database taxes is a direct consequence of this need. The introduction of VAT for the simplified tax system is already a reality. The state and the Federal Tax Service see all movements of goods, but have not yet implemented mechanisms to track and stop them.


Vitaly Goryunov

Evangelist and Marketing Analyst Roistat



End-to-end analytics
Let's imagine: a company launches contextual advertising, VKontakte and Telegram, tries to process applications, but there are no more clients. How to find a channel that brings profit and reduce marketing costs? End-to-end analytics helps here - a tool that allows you to make decisions based on data about clients, advertising and sales.