How to Feed Spotify's Algorithm to Get More Streams
Optimize your Spotify For Artists
Having a complete profile helps Spotify (and users) recognize you as a serious artist. That means you need to claim and customize your artist profile. Once you've claimed yours, make sure it's up to date with a compelling bio, upcoming gigs, and up-to-date artist photos. You can also optimize your profile's performance within the algorithm by using Spotify features like Discovery Mode and Marquee.
With Discovery Mode , artists and labels can identify songs that are a priority for them, and Spotify's system will add that signal to the algorithms that determine personalized listening sessions. Essentially, this increases the chances that those selected songs will be recommended to listeners. However, this doesn't guarantee that your music will rise above everyone else's. All it does is take into account whether or not listeners are interested in your songs and how to recommend better material to them in the future.
Marquee is a full-screen sponsored recommendation of your new release to Spotify Free and Premium listeners who have shown interest in your music and have the potential to listen to it more. While this isn’t a new tool, many of our artists don’t take advantage of this great feature. When Marquee appears, listeners are encouraged to check out your new release and explore it.
The first 24-48 hours are important
Spotify’s algorithm (especially Release Radar) prioritizes new releases that perform well in the first 24-48 hours. If your music gets a lot of plays, saves, and shares early on, the algorithm will push uk number list it out to more listeners.
To boost your music during this time, encourage your fans to listen to, save, and share your new releases immediately after they are released. Getting your song added to listeners’ playlists during this critical period is crucial. Two ways to do this are Spotify codes and pre-saves.
With Spotify Codes , you can share any song, album, playlist, or artist profile with the push of a button. If you have a Spotify URI, you can generate a Spotify Code. Since it can sometimes be difficult to link followers to external URLs on social media, you can share an image of your Spotify Code instead. Ask your followers to take a screenshot and they can link directly to your music with it. They're also perfect for use on visual media like posters, flyers, and merch, but also on Instagram, Snapchat, and YouTube.
Pre -saves are similar to pre-orders. With them, you can promote an upcoming release by giving your fans the chance to pre-save it before the actual release date. This way, they'll have it saved and ready to go when it comes out.
Plus, thanks to our partnership with Hypeditt and Feature.fm, you (or your team) can pre-save your upcoming releases on Spotify, Apple Music and Deezer directly to our SMS.