Why digital advertising is not for you

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The Internet offers many possibilities for investing money in marketing and advertising, but not all of them fit the conversion you need . Having this clear will prevent you from wasting the budget you have available and will allow you to achieve the greatest return on objectives from each of the actions you implement.

Broadly speaking, we can talk about two types of marketing strategies: traditional marketing , based on presenting ourselves to a user who knows nothing about us, often in an annoying way, without a uae email list concrete value proposition and without any predisposition for conversion on their part; and inbound marketing , in which non-intrusive contact based on providing something interesting to the potential client we wish to convince prevails.

It is obvious that the first of these places us in a scenario of high probability of rejection or lack of attention, while the second allows us a respectful courtship in which the value of the relationship we want to establish with those people to whom we want to propose our services or products prevails.

Types of digital advertising
Having established the frame of reference, it is worth distinguishing between the different advertising formats on which the first strategy is based. We briefly review the most commonly used ones:

1. Display
This term refers to advertising based on ads that appear next to content that the user consumes. There are various types, from the traditional banner of different sizes to the Google AdWords network, for example.

2. Search
With this model we have the option to bid to appear in specific Google searches, above the organic results. It is based on a bidding system in which anyone can participate, and the price is set based on the number of interested parties, among other factors.