The role of email analytics tools in marketing campaign optimization

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But this email stands out not only because of using the “F” word all over the place. On top of that, they’re cheeky and sarcastic in their messaging, which makes it hilarious: The trick with the “Hey ______ insert your name here.” The wording: “grave miscalculation” or “you’ll likely regret this decision.” GFDA proves that BB email marketing doesn’t have to be boring! Read more related content: BB email marketing campaigns guide Employee newsletter ideas ClickUp Email marketing category: onboarding – product demo What is this email campaign about? Creating an account on a web application usually triggers a sequence of product onboarding emails.

It can take many forms — written or hungary telegram database visual. ClickUp decided to go for an interactive, online event formula to train their new users to use their platform. Why it works First, kudos to ClickUp for leveraging the webinar model for training fresh users. The interactivity of a digital event, by definition, brings customers closer to the product, even if they are on their free trials. Second, it would be a sin not to visualize the word Camp in the email design.

And this famous project management platform did an excellent job here in the header. Speaking of the header, placing a headshot of a real person also helps strengthen the connection with he brand. The email content’s structure is straightforward, making it easy to grasp all the benefits I can gain from attending the Camp. And lastly, the scarcity and urgency above the call to action button. Nicely done! Wired Email marketing category: valuable content What is this email campaign about? Another way to nurture users and email subscribers is by delivering helpful content.