Speeding up a website is more important than ever. According to research, 40% of users simply do not wait for a website to load if it takes more than 3 seconds. And if they do wait, irritation and negativity arise, which is transferred to the company as a whole. In addition, speed is important from the point of view of search engine promotion . Therefore, the owners of the bookstore booknets.ru asked us to speed up the loading of their web resource. We will tell you how we fulfilled this order.
Conducted an audit
First of all, we thoroughly studied the current situation. It really turned out to be deplorable. The site was especially slow on mobile devices - the loading speed assessment by Google PageSpeed Insights was only 50 out of 100. For a book boutique whatsapp numbers that aspires to be elite, this was unacceptable. So we enthusiastically set to work.
During the audit process we used two services:
1) Google PageSpeed Insights is a classic, a tool provided by the world's largest search engine. Depending on the site's loading speed, it places it in the red, orange or green zone.
Most sections of the Customer's web resource were in the red or orange zone, which means "bad" and "mediocre".
2) GTMetrix is a purely professional, lesser-known tool. We have a paid plan, which implies extended functionality - more detailed reports, video recording with loading, etc. The booknets.ru loading speed ratings here were no less red and orange.
In general, we recommend always using two tools to improve the accuracy of the assessment. They compensate for each other's shortcomings, allowing you to assess the situation more adequately. A one-sided approach and fanatical devotion to one single service is the lot of amateurs.
Made some changes
Below we will describe the specific actions we took to speed up booknets.ru. So, let's go!