visiting a website or a specific page

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scrolling a page to a certain depth;
click on an icon, for example, to request a call back;
inactivity on page;
attempt to leave the site, etc.
Pop-ups help to increase conversion at different stages of the funnel, increase the time and depth of viewing on the site. We have collected as many as 25 examples of pop-ups for different tasks in a separate article.

For example, you can start warming up a cold audience with a quiz, and at the end, collect the user's email to send a gift and continue warming up with a mailing list.

The pop-up quiz in the screenshot below qualifies the audience of the Bnovo online service according to parameters important for the sales department, clarifies the task and collects contacts.

An example of a warm-up based on qualifications in a pop-up on the website
A quiz in a pop-up on the Bnovo website that qualifies users. The result in 3 months is 67% — conversion from the first step to leaving an email
Email newsletter. Newsletters help lead users to a target action. They are often used to warm up an audience that is close to buying or has already purchased a product.

Thus, the online boutique Authentica.love earned 5.3 million rubles in 3 months using trigger email newsletters. Study the case to find out what exactly the client sent.

Case of online boutique Authentica.love: earned 5.3 million rubles in 3 months with the help of pop-ups and trigger email newsletters
Case of online boutique Authentica.love: earned 5.3 million rubles in 3 months with the help of pop-ups and trigger email newsletters
Cold audiences are also warmed up with the help of mailings. A common example is that online services and online schools can warm up a blog audience through email mailings . To collect leads in articles where the user goes from the mailing, offer useful materials on relevant topics.

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Platform tools and ready-made mechanics will help you evaluate uk email list the effectiveness of warming up and get your first leads in 7 days of the test period

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How to warm up your audience on social networks and messengers
The strategy of warming up clients in social networks and messengers is based on a gradual increase in interest in the product. But it uses other tools and approaches to attract attention.

A common mechanic is sequential storytelling. For example, at the beginning of the warm-up, a company can share a story about a customer’s problem so that the subscriber can recognize themselves in it. Then the brand talks about finding solutions, ending the story with a review of the product that became the perfect solution. At the end, it is suggested to follow the link to buy or use a promo code.

Another approach is to use a before and after format, showing the transformation from chaos to the order that comes from using your product.

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