The choice, care and treatment of these images

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Since perhaps at a communicative level this image does not fit your objectives, nor your audience. And if all companies have the same image, why should we talk about credibility anymore?

How many local SME websites use photos of the New York skyline or Dubai airport? How many groups of blue-eyed blondes in Spanish company brochures? How many dull photos do we find in brazil email list the news feeds of websites, in that section below 'Related content' or 'You may also be interested in'? It's very easy to slip up with stock photos, even in election campaigns . They're just a click away.

Graphic editors of promotional campaigns for the Canary Islands often cause problems on a recurring basis. It is very common to promote the beaches of Tenerife with images of the beaches of Gran Canaria or Lanzarote, with the subsequent cycle of problem-criticism-apology-rectification. All because of taking graphic editing lightly.

We talk about perceived value , the copy and graphic editing used, what really makes the difference between one image and another, because we must not forget that all of this together forms the message we want to convey.


Developing a strategy of this type with the professionals at Bannister Global will not only ensure that your investment has a real economic return, but will also enhance your brand image, since it will not be the same image as the thousands of other companies that do the same thing as you: it will make a difference.