Social Responsibility vs Greenwashing

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It is not new that for companies, public administrations and organizations, the communication of their Corporate Social Responsibility (CSR) strategy is essential. They need to know their interest groups and identify their relevant issues and take them into account when developing their strategy.

Good, effective and planned communication helps you to efficiently improve your corporate reputation , thereby improving the perception that your stakeholders may have of you and, consequently, your results.

According to the European Commission 's ' Report on cambodia email list Social Responsibility in Spain ' from June 2013 , we are the EU country with the most CSR Chairs in its universities, and with the most senior management programs on CSR and Governance in Business Schools.

The report also notes that good public governance, both in the corporate and institutional sectors, has left much to be desired in recent years, with corruption and waste being major concerns for Spaniards.

How can these two facts be compatible? Is it possible that social responsibility is used as a 'fake', with the sole aim of promoting corporate reputation? It is sometimes difficult to differentiate between genuine involvement of organisations and ' greenwashing '.

Companies know that a significant number of consumers buy or contract with companies that share their values, that boast about their social work and are apparently responsible . However, this does not have to be CSR, it does not have to imply the management of a responsible and sustainable company.

Consumers already know how to demand true and complete information from companies and organizations, not to settle for an artificial image, and they are already making themselves visible, as in the Brandalism project .