This year, the Brazilian Electronic Commerce Association (ABComm) expects Black Friday revenue to reach R$3.45 billion, which represents an increase of 18% compared to 2019.
Google commissioned a survey, which was carried out in all regions of Brazil and we, at Flow philippine number for whatsapp Digital , brought you the main trends so you can get ahead and prepare your strategy.
Changes in purchasing habits
Covid-19 has accelerated many purchasing habits and behaviors, such as the rise in the delivery sector and food apps, which were a trend but were not expected to boom this year.
Many consumers lost their jobs, reducing their purchasing power and, on the other hand, many consumers made their first online purchase during the pandemic and intend to buy more and more.
And to remain in business and adapt to this new consumer behavior, many companies went digital this year, and thus competition became fiercer.
According to ABComm, between March 23 and May 31 alone, 107 thousand new e-commerces were created in the country.
Purchase intention by sector
The 10 categories with the highest purchase intent declared in the Google search were:
Cell phones (38%)
Home appliances (30%)
Computer Science (28%)
Women's Clothing (28%)
TV (26%)
Clothing (24%)
Small appliances (24%)
Perfumes (24%)
Tennis (22%)
And Furniture (22%).
Tickets, internet packages, financial services and games stand out for having a high intention to purchase online, while food and drinks, vehicles and fashion will have greater relevance offline.
BOOM in digital shopping
The biggest trend for Black Friday 2020 is online shopping.
This year marks the first time in history that purchases made through digital channels will be greater than purchases made in physical stores. Around 40% of consumers will buy exclusively online. This represents a 7% increase compared to 2019.
In the first half of 2020 alone, 7.3 million new e-commerce consumers were identified, representing a growth of 38% compared to last year.
Another new development is that those who were already used to buying online are increasingly willing and open to buying new types of products, new brands and in new stores more frequently.