Think about not just what your prospects want, but also what types of prospects you want to attract. Do you want leads higher in the funnel or lower in the sales funnel?
To make the process easier for you, we created this handy india mailing list checklist for brainstorming creative lead generation ideas:
See what your competitors are doing: Fill out their landing page forms and see what they deliver. Can you make it better?
Ask your customers: Create a social media survey to see what your customers actually care about. Competitor reviews can be another source of inspiration.
Look to B2C for inspiration: While not all B2C strategies translate to B2B, they can be a good source of inspiration. How do your favorite B2C brands generate leads?
Analyze your best content: What digital marketing content (blogs, webinars, podcasts, etc.) gets the most traffic or engagement? Can you turn that topic into a lead generation magnet? Optimization of past content is often a missed opportunity.
Think outside the inbox: Email might be an effective lead generation strategy, but it's not the only one. Consider other formats like video and interactive content to help your brand stand out.
Ask for referrals: Already paying customers make great referrals with high conversion rates that lead to lasting partnerships.
5 Innovative lead generation ideas for B2B
Need more help coming up with creative lead generation ideas? Here are a few examples to get those marketing tactics flowing.
1. Give direct mail a try
In 2020, more than 306 million emails were sent and received every day. That makes it hard to stand out. Don't forget about the other inbox—the mailbox. According to the USPS, they handle just 167 million pieces of first-class mail a day, around half of email.
Direct mail is unexpected and unique, making it our favorite creative lead generation idea. Here's an example from Hero Conf, a PPC conference: