The seven keys to tourism marketing to increase reservations

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Hotel marketing is currently faced with the challenge of creating a digital strategy that allows it to outperform a high level of competitors while offering a different and valuable proposition , adapting to the new needs and demands of today's consumer.



In an environment as competitive as that of the hotel sector , rethinking the marketing strategy used is essential to remain resilient. In a context like the current one, digital marketing egypt email list strategies for hotels have to go beyond a simple promotion to focus on offering a positive user experience that encourages bookings and increases loyalty.



By applying the seven keys to tourism marketing that we propose in this article, companies in the hotel sector will be able to increase their profits by optimizing their digital channel and taking advantage of the opportunities that the Internet offers to hotel marketing.



1. Develop a database with potential clients
To ensure that all the actions implemented within your hotel marketing strategy have the desired effect, it is necessary to develop a database of potential clients and segment them according to their current stage in order to carry out strategic actions that promote their progress in the purchasing cycle.



To do this, we have to take into account three key aspects :



Lead scoring : This is an automatic qualification for the leads in the database according to how closely they fit our ideal client, the level of knowledge they have about the brand and the phase of the purchasing cycle they are in.
Lead nurturing : Automatic actions focused on moving customers along the purchasing cycle.
One-time mailings with flash offers : A technique with very good results in hotel marketing is sending campaigns with personalized offers to users who are at the last point of the purchasing cycle.