We tell you how to manage the Sales Pipeline

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The sales pipeline , also known as the sales funnel, is the engine of any sales process. It is a system designed to create quality business opportunities that sales teams can convert into real customers.

This is a set of actions that salespeople perform to convert sales opportunities or leads into customers . It groups together all the business opportunities that are distributed vietnam email list throughout each of the phases of the sales cycle and offers different sales training measures, allowing the processes to be carried out in a standardized and optimized way.


Good sales pipeline management translates into greater knowledge about the status and progress of all business opportunities and offers tools to know how to manage each of these leads. This undoubtedly allows for increased sales .


In this post we will tell you the three most important steps to manage it: designing the sales funnel, aligning the objectives of the marketing and sales teams and precise data analysis.


Sales funnel design

The first step to effectively managing a sales pipeline is to identify the mental process that the customer follows, or the buyer's journey . To do this, we have to take into account the path that a potential customer follows from the moment they first encounter our product or service until the sale is made.



To do this, we will create what is known as a sales funnel . A design divided into phases depending on the point in the sales cycle in which our potential client is. The objective is to be able to detect which actions and steps to follow to ensure that the client advances through the phases until reaching the final objective, conversion.