Qualitative data is more difficult to analyse, but is often more valuable to those commissioning research into consumer behaviour. Therefore, a combination of both methods philippines number list often yields the best results. However, it is worth noting that, despite their greater accuracy, qualitative surveys are not conducted on a sample group and cannot serve as a basis for broader conclusions. In-store, a survey based on qualitative data could take the form of an open-ended question. For example, "What changes can we make to make your shopping experience easier?" Depending on what information the business owner is seeking about customers, he or she will need to use appropriate qualitative or quantitative research techniques.
Consumer Research Techniques
Regardless of the consumer research technique chosen, the process of researching consumer attitudes and preferences always relies on gathering information . There are various techniques for capturing this data and it is worth doing it in an adapted way.
One of the most widely used consumer research techniques in recent years is the CAWI (Computer Assisted Web Interview) method. It is nothing more than an online survey. It is mainly used to collect quantitative data. This technique has numerous advantages. Its low cost and low effort make it one of the easiest ways to research consumer needs. The speed with which valuable information can be obtained is also a great advantage of this technique.