Do you know how to take advantage of video advertising?

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It is the most compelling medium compared to other content and the one that conveys the most emotion.
Did you know that more and more companies are using video advertising? The proof is that every time you try to play a video, whether on a website that has its own videos or on YouTube, you usually have to wait a few seconds for an advertisement to play in whole or in part. This is an online marketing tool with the audiovisual image as the protagonist and which is broadcast on the Internet. They are short video pieces that seek to enthrall the user. Their objective is to get you to visit the website of the company that is being advertised or to buy a certain service or product.

Advantages of video advertising
In this case, we are referring to online advertising in video format. What benefits does it bring?

More than 80% of brands are using this strategy, as it allows them to connect with users in a direct, fast and emotional way. Not in vain, video is the most convincing medium and the one that most directly transmits emotions.
You only pay for the actual views you get on your video, not the high advertising rates that television advertising usually has.
It allows you to segment the audience you want to reach, so you are closer to your buyer persona.
In the case of advertising on YouTube, you can choose between different formats : TrueView in stream, TrueView discovery video ads, Bumper ads, etc.
Synergies can be created with other channels . For example, it is fashionable to launch an advertisement on television, but if you want to see the end of the spot, you should watch it on the YouTube channel.
Steps to make a good video advertisement
Knowing the product. It seems like something basic, but we have to know the product well. This means knowing how people buy and where the video will be inserted. Normally, people tend to think about advertising on YouTube, but there are also other platforms such as social networks and other platforms that offer video.
Catch the user's attention. From the first few seconds, the video must catch the user's attention, who is probably searching for the word skip or waiting for the countdown to finish so they can skip the ad. That's colombia email list why it's vital that the ad catches their attention from the start.
Keep their attention. The best results come from those who watched the video in its entirety. This means that you have to keep the user's attention throughout the entire ad.
Call to action. All advertising must have a call to action and try to present it at the beginning of the campaign. This way, the conversion process will occur more quickly.
Muted audio. We must bear in mind that many times the first few seconds of an advertisement are muted or may even be muted for the entire duration. For this reason, it is important to pay special attention to the image over the sound.
Global Outsourcing
The best way to ensure successful campaigns is to have a partner like BCM, who is in charge of your business's marketing strategy. In addition, you have the convenience of paying everything in one installment and not for each job performed. That's why we have a global outsourcing service that includes:

Web maintenance
Social networks.
Email marketing.
Cost per click campaigns.
Media management.
Commercial documentation.
Press releases.
Graphic works.
As you can see, our global outsourcing includes everything you need to work more efficiently on your marketing strategy on a daily basis. Contact us for more information.