3 steps to create content in your inbound marketing strategy

[samiaseo222]

At first glance, it may seem that inbound marketing only works to register new leads, but nothing could be further from the truth. With our more “traditional” audience, the one that has been with us for a long time, it is equally important to be able to continue offering our services, content and offers through the web, blog and social networks, providing the quality and differentiation that Marketing Automation systems offer us through inbound marketing .

We will have to redefine this audience that indonesia email list we already have, identifying the entry channels and evaluating their situation within the purchasing cycle, in order to adapt the content to their needs and continue delighting them until they become subscribers to your brand.

To do this, follow these steps:

Strategically segment your audience.
As I mentioned before, it is important to redefine your audience to focus on your inbound marketing strategy . To do this, we will start with something basic: segment by demographic, work, family, behavior and purchasing history data. We will continue with information related to the challenges and objectives of these people. And finally, with all this data, make a summary of how we can help that person, what we can do for them and what products or services we can sell them.

With all this we would have a perfect description of our BUYER PERSONA. Don't worry if you don't have that much information about your clients or your audience. Simply all the information you have and well planned will be enough.