Chevalier first organizes each piece of content

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Some online tools can categorize the information for you, but it’s often helpful to do it yourself. Adding relevant categories will keep you organized, so your content audit meets your needs.

In my opinion, it can be tempting to add and remove categories throughout the process, but this can give you more data than you‘re able to analyze. It’s also easy to start analyzing data before you've finished categorizing.

But these habits can also make the process more complex and time-consuming. They can also lead to hasty and incorrect analysis. If you notice interesting or surprising data, take a quick note, but keep categorizing before you start your analysis.

In this step, your goal is to complete a spreadsheet with the categories of data that you need to audit your content toward a specific goal.

Pro tip: Angèle Chevalier, SEO and content strategist at CharlieHR, shares a recommendation to help prevent spreadsheet overwhelm. (Quick note: this step combines both categorizing and analysis of data).

“I use visualization tools like Miro to make content list of us mobile number database audits much easier, especially when it comes to identifying content gaps,” Chevalier says.
in a spreadsheet, ensuring it’s attributed to the right funnel stage, topic cluster, and website location. All the metrics stay on the sheet.

From there, she pulls out each page with its criteria and maps it visually. Once the pages are grouped by topic, it’s much easier to spot gaps and identify which parts of the funnel need filling.

“While this might sound time-consuming, it’s far more effective and creative than staring at spreadsheets all day. Plus, you can tackle it in batches to keep it manageable and avoid the repetitive side of it,” Chevalier says.