How to increase sales in the biotechnology sector

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The biotech sector needs marketing to continue innovating, growing and increasing sales. To do this, it is essential to combine online and offline marketing strategies, in a context in which the digital transformation of organizations is an unavoidable challenge. So, what marketing techniques help increase sales in the biotechnology sector? Below are some of the main ones:

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Account Based Marketing (ABM)
The ABM methodology is a sales acceleration process that identifies target accounts or companies that are likely to become customers. It involves directing sales and marketing efforts towards these companies, which make up a very small audience (100-1,000 accounts). We connect with them through social networks such as LinkedIn —but not only— to offer useful and educational content . With this strategy, results are obtained in about six months.

Outbound calls
Outbound marketing tools such as cold calling can be very australia whatsapp lead useful for increasing sales in the biotechnology sector. With a software as complete as HubSpot, it is possible to schedule and automate them, also transferring contact data to the CRM . In the context of a marketing strategy, cold calling is no longer done, because we are targeting contacts who have shown interest in the brand through other channels.

Email marketing
With this technique we use email to generate leads, a direct channel with the potential client, which allows us to adapt the content to each segment of the public and, therefore, increase the ROI . In addition, it is not invasive, since the user has agreed to receive communications.

To obtain the best results, it is essential to take care of the design of each email , segment the database to offer the most personalized content, automate sending and carry out A/B tests.

Smarketing
The integration of marketing and sales teams in a biotechnology company allows the work of both departments to be aligned and to achieve optimal performance. With a Smarketing approach ( sales + marketing), updated information and objectives are shared, making the monitoring of sales opportunities more effective and achieving more sales closures.

Social Selling
Using social channels to sell , especially professional networks like LinkedIn, is the basic premise of Social Selling , a technique that will help us achieve a sales ratio of between 20 and 25%. It consists of the sales team establishing relationships with very specific potential clients. To do this, it is necessary to first identify the person responsible for making decisions in the company we are interested in. We will then offer them content tailored to their case, as well as strategic agreements prior to closing the sale.

Marketing Automation
Marketing automation allows you to scale marketing operations by automating processes. This allows you to maintain quality and agility in customer service, as well as freeing salespeople from manual and repetitive tasks.

Greater efficiency and productivity, more time to provide personalized customer service, channel integration and results monitoring are just some of the benefits of marketing automation.

In conclusion, to increase sales in the biotechnology sector, it is necessary to invest in methods to attract potential clients, with whom close relationships will be established before proposing the sale. Likewise, the integrated work of the sales and marketing departments and the drawing up of a sales plan is key to increasing results.