Customer Acquisition Cost (CAC)

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CAC measures the total cost of acquiring a new customer, including marketing and sales costs. It’s important to keep CAC low to ensure that acquisition costs don’t exceed the value of the customer. To reduce CAC, you can identify ways to reduce marketing and sales costs, improve lead qualification, or increase conversion rates.

4. Customer Lifetime Value (LTV)
LTV measures the total list of western sahara consumer email value a customer generates over the course of their relationship with your company. Tracking LTV helps you understand how valuable a customer is and how much it’s worth investing in acquiring them. If LTV is high, it means the customer is generating significant revenue for your company. If it’s low, you may need to consider ways to increase the value of the customer over time.

5. Customer retention rate
Customer retention rate measures the proportion of customers who remain active over a given period of time. It is important to maintain a high retention rate to ensure recurring revenue and long-term growth. A high retention rate can also be an indicator of customer satisfaction and a sign that your company is providing good service.

6. Number of qualified leads
Qualified leads measure the number of leads that meet your company’s qualification criteria. Tracking your qualified leads can help you identify which lead generation sources are working best and which leads are most likely to convert into actual customers. It can also help you optimize your marketing process to focus on the lead generation sources that generate the most qualified leads.