Contribute content to other outlets

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The goal of Digital PR is to build your authority outside of your owned domain.

“Guest posting is a little different because it’s not someone else talking about you. It’s you talking about yourself somewhere else,” Guido says. “But it does get you exposure to a new audience so if that’s one of the main goals of PR, then [guest posting] is accomplishing that.”

Plus by publishing your content, the external source is hong kong mobile number database implicitly approving the things you say and reinforcing your credibility. They’re still informing their audience that your content is valuable.

5. Distribute press releases

Press releases are typically used when your company has something newsworthy to talk about like an award, new partnership, product release or new hire.

They include a summary of what happened along with some quotes that can be used by journalists who want to write about the event.

Press releases can be distributed by a publicist or newswire service, but you can also distribute them yourself to relevant outlets. If the subject of your release has a local impact or a niche audience, it’s worth reaching out to local or industry-specific publications personally so you can tailor your release to that specific audience.

These five tactics can all be done naturally or through paid means. You can pay influencers to talk about you, sponsor social content, hire spokespeople, buy advertorials and pay to send out press releases. But you can also invest time in implementing the same tactics with similar results.