MA is effective for discovering and nurturing potential customers

[ishanijerin1]

In order to acquire customers and increase sales of your products and services, it is important to take an appropriate approach to both potential and prospective customers. "MA" is an effective tool for doing so.

MA is equipped with functions that are useful for every marketing process, allowing you to improve work efficiency and the accuracy of your approach.

① Lead generation

Lead generation is the process of approaching potential customers who are not yet aware of your company and turning them into potential customers. MA has functions board members email database such as creating landing pages and registration forms, automatically sending emails, and managing event attendance, making it possible to acquire potential customers from among potential customers.

② Lead nurturing

"Lead nurturing" refers to building relationships with potential customers by continuously sending them information and increasing their desire to purchase. MA has features such as automatic email delivery and step email delivery after inquiries and requests for materials, so you can follow up with potential customers at the right time.

③ Lead Qualification

"Lead qualification" refers to analyzing the interests and purchasing intent of potential customers acquired from websites and events, and selecting those with a high level of enthusiasm. MA has a function that scores acquired potential customers based on their online behavior, email open rates, and event participation. This allows you to find more likely potential customers and connect them to subsequent sales approaches.