What does a Persona look like?

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While a persona is usually presented as a one-pager document, it is actually a way to communicate and summarize search trends and patterns to others. This fundamental understanding of users is what is important, not the document itself.

Where does the concept of Personas come from?
Understanding the historical context and what personas meant to their progenitor will help us understand what personas can mean to us as marketers. Personas were developed informally by Alan Cooper australia whatsapp number database in the early 1980s as a way to empathize with and internalize the mindset of the people who would eventually use the visual basic software he was designing.

Alan Cooper interviewed several people who were the recipients of a project he was working on and got to know them so well that he pretended to be them as a way to brainstorm and evaluate ideas from their perspective . This action-method technique allowed Cooper to put users front and center in the design process as he built software. When Cooper moved from building software to consulting, he quickly discovered that to be successful, he needed a way to help clients see the world from his perspective, one that was informed directly by a sample of users.

How do Personas fit into the design process?
From its humble beginnings, Alan Cooper's design methodology has evolved into a subset of user-centered design, which he called goal -directed design , that combines new and old methodologies from ethnography, market research, and strategic planning, among other fields, to simultaneously address business needs, technological requirements (and constraints), and user goals.

Personas are a fundamental component of goal-oriented design. I have found that understanding the fundamentals of this goal-oriented design approach will help a designer understand and use personas correctly.What is link building and how does it help SEO?