Like any communication channel, web push notifications must be carefully thought out before implementation.
This means that before you start sending messages to your subscribers in browsers, you need to:
Determine the interests of the target audience, segment it and conduct a comprehensive analysis. You can't shoot at sparrows with a push notification and target unprepared users. The analysis process should be continuous and end-to-end. You should draw conclusions after sending each new message, calculate the indicators and compare them with others for the previous period (more about key performance indicators in mailings). Use A/B tests more often .
Find out the most convenient time to send to maximize the sweden phone number data open rate of push notifications. Much will depend on the characteristics of your audience. And to make the hit more accurate, use segmentation (similar to the actions when collecting an email address base ).
Develop a mailing plan and combine it with the overall internet marketing strategy . All your mailings and notifications should work as a single whole. For example, push notifications can complement SMS or email mailings, work as a completely independent channel, etc. Push notifications can only send technical notifications, or they can also send advertising.
Build a subscriber base . Start working with new participants immediately, without waiting until you have a large number of participants. Triggers and APIs are the best way to handle the task of personalization and creating a chain of letters .
Pay special attention to the design. Your messages should look beautiful and not cause rejection. Naturally, you need to think through the texts of the headings/content. They should capture the user's attention and stimulate the transition. Everything is like in classic CTA blocks ( calls to action ).
Make sure that notifications with advertisements come as infrequently as possible and are truly useful (specifically corresponding to the interests of a specific user).