Justice
The company Justice, which offers thailand whatsapp number products for girls, has a wide network of stores. The success was achieved by focusing on the target audience - girls aged 6-12.
For 10 years now, the brand's promotion has been consistently based on a concentrated marketing strategy. Since 2016, the company has been developing a mobile application, Live Justice, in which little girls can play and spend their free time. Thanks to this software, they unite in communities, exchange ideas and learn a lot of interesting things.
Munchkin
Munchkin uses a similar tactic. Since its products are intended for children under four, the target audience is parents. Munchkin's corporate blog is dedicated to baby care. Successful advertising settings allow it to be in the spotlight of parents who need specific baby products, with mobile advertising playing an important role.
By collaborating with influential people, the company demonstrates how its products can be useful to families. This includes a video with ready-made lunch options for babies.
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Alexander Kuleshov
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Objectives of concentrated marketing
They are directly related to the appeal to the selected target audience (TA). As a rule, concentrated marketing involves the company achieving the following goals:
Maximum satisfaction of the needs of the target audience . The company makes efforts to ensure that the offered goods or services meet the needs of a specific target audience to the greatest extent. Thanks to this, the connection with customers is strengthened and their sense of satisfaction grows.
Increased loyalty and customer retention . Working with target consumers allows you to establish close relationships with your audience and earn their trust. This increases the number of repeat requests and reduces the likelihood of customers leaving quickly.
Objectives of concentrated marketing
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Market share growth. When conducting concentrated marketing, the company gets the opportunity to improve its market position and increase sales to target customers. Trading with a limited circle of consumers ensures increased competitiveness and contributes to the formation of unique trade offers.