Examples of concentrated marketing
Posted: Sun Dec 22, 2024 6:32 am
For clarity, here are some examples of companies using this type of strategy:
Justice
The company Justice, which offers thailand whatsapp number products for girls, has a wide network of stores. The success was achieved by focusing on the target audience - girls aged 6-12.
For 10 years now, the brand's promotion has been consistently based on a concentrated marketing strategy. Since 2016, the company has been developing a mobile application, Live Justice, in which little girls can play and spend their free time. Thanks to this software, they unite in communities, exchange ideas and learn a lot of interesting things.
Munchkin
Munchkin uses a similar tactic. Since its products are intended for children under four, the target audience is parents. Munchkin's corporate blog is dedicated to baby care. Successful advertising settings allow it to be in the spotlight of parents who need specific baby products, with mobile advertising playing an important role.
By collaborating with influential people, the company demonstrates how its products can be useful to families. This includes a video with ready-made lunch options for babies.
Increase Profits by 200%: Download 5 Powerful Tools for Free
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you the 5 most valuable documents that we have developed for our clients.
Download for free and implement today:
How to find out the 5 key marketing metrics in your company?
Step-by-step calculation template with fields where you can insert your data
How to make a KPI for a sales manager based on his work results?
Current template for calculating KPI for sales manager
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
Cold Lead Processing Script Template
A checklist of ready-made questions for engaging cold clients
7 Profitable Marketing Strategies Examples
Will help increase customer flow by at least 30%
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153114
Objectives of concentrated marketing
They are directly related to the appeal to the selected target audience (TA). As a rule, concentrated marketing involves the company achieving the following goals:
Maximum satisfaction of the needs of the target audience . The company makes efforts to ensure that the offered goods or services meet the needs of a specific target audience to the greatest extent. Thanks to this, the connection with customers is strengthened and their sense of satisfaction grows.
Increased loyalty and customer retention . Working with target consumers allows you to establish close relationships with your audience and earn their trust. This increases the number of repeat requests and reduces the likelihood of customers leaving quickly.
Objectives of concentrated marketing
Source: shutterstock.com
Market share growth. When conducting concentrated marketing, the company gets the opportunity to improve its market position and increase sales to target customers. Trading with a limited circle of consumers ensures increased competitiveness and contributes to the formation of unique trade offers.
Justice
The company Justice, which offers thailand whatsapp number products for girls, has a wide network of stores. The success was achieved by focusing on the target audience - girls aged 6-12.
For 10 years now, the brand's promotion has been consistently based on a concentrated marketing strategy. Since 2016, the company has been developing a mobile application, Live Justice, in which little girls can play and spend their free time. Thanks to this software, they unite in communities, exchange ideas and learn a lot of interesting things.
Munchkin
Munchkin uses a similar tactic. Since its products are intended for children under four, the target audience is parents. Munchkin's corporate blog is dedicated to baby care. Successful advertising settings allow it to be in the spotlight of parents who need specific baby products, with mobile advertising playing an important role.
By collaborating with influential people, the company demonstrates how its products can be useful to families. This includes a video with ready-made lunch options for babies.
Increase Profits by 200%: Download 5 Powerful Tools for Free
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you the 5 most valuable documents that we have developed for our clients.
Download for free and implement today:
How to find out the 5 key marketing metrics in your company?
Step-by-step calculation template with fields where you can insert your data
How to make a KPI for a sales manager based on his work results?
Current template for calculating KPI for sales manager
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
Cold Lead Processing Script Template
A checklist of ready-made questions for engaging cold clients
7 Profitable Marketing Strategies Examples
Will help increase customer flow by at least 30%
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153114
Objectives of concentrated marketing
They are directly related to the appeal to the selected target audience (TA). As a rule, concentrated marketing involves the company achieving the following goals:
Maximum satisfaction of the needs of the target audience . The company makes efforts to ensure that the offered goods or services meet the needs of a specific target audience to the greatest extent. Thanks to this, the connection with customers is strengthened and their sense of satisfaction grows.
Increased loyalty and customer retention . Working with target consumers allows you to establish close relationships with your audience and earn their trust. This increases the number of repeat requests and reduces the likelihood of customers leaving quickly.
Objectives of concentrated marketing
Source: shutterstock.com
Market share growth. When conducting concentrated marketing, the company gets the opportunity to improve its market position and increase sales to target customers. Trading with a limited circle of consumers ensures increased competitiveness and contributes to the formation of unique trade offers.