What types of content are generated and where are they distributed?
To achieve their goals, businesses use numerous forms of visual and written content, though some are more effective than others. There are also a multitude of ways to distribute content, depending on the likelihood ofaudience. So, which format is most popular?
Given the emphasis businesses are placing on organic results, it’s quite surprising that blog posts, by some distance, remain the most popular generated content format. Not only does this type of content attract traffic, it also pushes users further down the content funnel, which, as we’ve seen, aligns taiyuan mobile database with most businesses’ lead generation goals.
This emphasis on lead nurturing through the funnel further explains why email marketing continues to grow in popularity, as does the rise in the production of ebooks and white papers. Ebooks in particular are a great way to nurture the leads reached, allowing businesses to demonstrate authority, build an email list, and even generate revenue directly. To learn more, check out our dedicated guide on how to write an ebook.
Do companies outsource their content?
While it's a topic that divides some people, content outsourcing can be a great way to achieve your marketing goals. But how popular is the practice? And in which areas is it most outsourced?
There is a decline in the number of companies outsourcing their content marketing needs, with less than a third of businesses following this practice.