Statistically reasonable? Absolutely

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Or even better, that you first connect with your prospects on LinkedIn to build trust before making an ask.

News flash: You sound the same (and nothing screams “I’m prospecting you” like a LinkedIn invite from a BDR with zero context).

It’s important to note here that sounding “the same” is different than sounding “bad” (although it certainly can be). The problem with sales tactics (like the good old alligator email often used as a last-ditch effort to engage a silent stonewaller like me) is that they work for a while, so people fall in love with them, and then they become so pervasive that we become desensitized.




You haven’t sold me on the value of engaging.
If you want me to click the link you shared or give you the venezuela telegram data 15 minutes of my precious time you’re asking for, you’ll have to make a compelling reason why I should! The problem today is that there are so many solutions with overlapping footprints and value propositions it’s hard to differentiate them. And if your generic outreach feels the same as everyone else’s I assume your next step will be equally uncompelling.


In the Marketing Technology space alone, the number of vendors has increased from 150 in 2011 to over 8,000 in 2020.


Many of these solutions (or new features for existing products) are not revolutionary but instead represent variations or improvements on existing solutions.

A great outreach tactic is like a great email subject line. Its purpose isn’t to convey your entire value proposition. It’s simply to stir enough interest and emotion in your customer to get them to lean in and want to continue the conversation.

Steve Krugg, author of the best-selling book Don’t Make Me Think, says that when prospects visit your website, if they can’t figure out what you do within seconds, they won’t stick around.