Nanjing has some restaurants with really good burgers, which is something people don’t expect. Just like my favorite dim sum place is in Edmonton, Canada, which again, shouldn’t be the case.
…I’m getting distracted by food again…
Anyway, two of my favorite restaurants are not where philippine cellphone number you would expect them to be.
Within Blue Frog’s mini-program, I can see all the current promotions and get deals on things like food and drinks.
Blue Frog’s mini-program
Sometimes these loyalty programs are worth it, but if you don’t visit the restaurant often, then you might not want to sign up.
A warning to content creators or brands: If you bombard your followers with too much “valueless” (or annoying) content, they’ll probably unfollow you.
Mini-Programs Vs. Apps
To give you a metaphor, the way I like to look at it: If the regular app is a fighter jet, then WeChat is the aircraft carrier.
Let’s take a look at a mini-program I’ve just added.
JD APP
Jingdong (commonly known as JD) is a major e-commerce platform in China.
The mini-program provides a similar experience to their main app, and it’s very easy to make a purchase here and then pay via WeChat Pay.
You may be thinking: But why would people use a WeChat store instead of using the company’s main app?
To answer this, I asked a number of my friends in China, and one of the common answers was:
“Not everything is actually available on Taobao, TMall, or other Chinese
e-Commerce platforms. You can only access some stores in the form of
WeChat mini-programs.”
I’ve just messaged my friend Shirley to ask about a specific store she only uses through WeChat.